- May 18, 2023
- 3 min read

8 reasons blogging should be part of your content strategy

Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.

By consistently creating and publishing high-quality blog content, you can position yourself or your brand as a trusted authority, attract a loyal following, and ultimately drive business growth. In this age of information and connectivity, blogging has become an indispensable component of a successful marketing strategy.

Benefits of Blogging

Here are 10 reasons why blogging can prove a fantastic marketing tool:

1. Increased website traffic

Each blog post you publish creates a new page on your website, which means more opportunities for visitors to discover and explore your site. Engaging and informative content can attract new visitors, who may then explore other sections of your website.

2. SEO opportunities

Publishing blog posts allows you to create fresh, relevant content that search engines love. Regularly updating your website with blog articles can improve your search engine rankings and increase organic traffic to your site.

3. Building brand authority

Consistently publishing high-quality blog content can establish your brand as an authority in your industry. This can lead to increased trust, loyalty, and brand recognition among your target audience.

4. Build brand expertise

Blogging provides an opportunity to showcase your knowledge and position yourself as an industry expert. By sharing valuable insights, tips, and perspectives, you can build credibility and gain the trust of your audience.

5. Lead generation tool

Blogging can help generate leads for your business. By including call-to-action buttons or links within your blog posts, you can encourage readers to take further action, such as subscribing to your newsletter, downloading a free resource, or contacting your business.

6. Content for other platforms

You can (and should!) repurpose blog content for social media. You can share the blog link on your social media, take snippets from the blog (such as the main headings or dot points), and turn the blog into an infographic for social pages.

7. Showcase new products, company news, or service updates

Blogs allow you to announce new product releases, and talk about staff changes, or service offerings. It provides a platform to reach your audience quickly and directly.

8. Evergreen content

Some blog posts can serve as evergreen content, which means they remain relevant and valuable long after they are published. Evergreen articles can continue to attract traffic, generate leads, and provide value to your audience for an extended period.

How to get started with a blog page

#1. Decide on how often you want to blog - what is a realistic goal if you are writing them yourself, or outsourcing to a copywriter?

#2. Always include a CTA (call to action) - this might be:

- Call us now

- Sign up for...

- Join our mailing list

etc...

3. Answer your customer pain points - what does your audience actually need to read? Cand you offer some advice or tips on issues that might be front of mind for your reader?