Help! I don’t know what to post on social media
- rachel1980
- Oct 9
- 2 min read
If you’re stuck staring at a blank screen wondering:“What on earth do I post?” then you’re not alone.
I work with clients every day to plan, create, and schedule content, and I’ve seen first-hand what works (and what doesn’t).
Social media is one of the most powerful marketing tools you’ve got - but only if you use it well. Done right, it builds trust, grows your audience, and drives sales.
Why post at all?
Every post should have a purpose. Think about whether you want to:
Offer value (share tips, insights, or education)
Build new relationships and connect with clients
Establish credibility in your industry
Show your brand personality
Promote your products, services, or latest updates
What to post?
First, know your audience. Who are you talking to - small business owners, parents, students, professionals? Once you’re clear on that, mix up your content so it stays engaging.
Some easy content ideas:
Share advice, tips, or FAQs your audience asks most
Celebrate milestones, events, or team achievements
Spotlight a client success story or testimonial
Share behind-the-scenes of your business
Ask your followers’ opinions (polls work brilliantly!)
Collaborate or tag other businesses for cross-promotion
Formats to try:
✅ Photos & videos
✅ Blog posts & articles
✅ Infographics & graphics
✅ Reviews & testimonials
✅ Quotes, tips & industry news
Created vs Curated Content
Created content = what you make (blogs, graphics, videos, original posts).
Curated content = what you share from others (articles, industry insights, collaborations).
The best strategy? Use both. It positions you as a thought leader while keeping your feed fresh and varied.
Don’t forget engagement & analytics:
Always reply to comments and messages - it builds relationships.
Check your insights regularly to see what resonates and when your audience is online.
Add your social media links everywhere - website, email signature, listings - so it’s easy for people to follow you.
In summary
Plan your content, mix up your formats, stay consistent, and always focus on providing value. Social media doesn’t have to be stressful - it can be simple, fun, and a genuine driver of growth for your business.
👉 Don’t have time (or the desire) to manage your socials? That’s where I come in. I can plan, create, and schedule content for you - so you can focus on running your business.
📧 Message me today or email me at rachel@sbcreations.com.au
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Want to read more blogs to improve your social media?
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