"A picture says a thousand words" - yes you bet it does!
Please, for the sake of my eyes and the eyes of your audience, USE QUALITY IMAGES!!! And, attribute the correct SEO tags to them as well.
What is a quality image?
A quality image is one that:
Looks modern (stop using pictures of clunky computers or Clip Art)
Is sized correctly
Has the correct SEO tags
You are allowed to use (find sites with free images or purchase a batch of images - better still, make your own images through photos shoots)
Makes sense alongside the copy - choose a relevant image
8 reasons why QUALITY images are so important:
Positions you as a modern business
Allows your audience to see your brand personality
Keeps your audience interested
They are popular on social media
SEO can be improved
Web content can be brought to life with the right image
Blogs are more interesting with a relevant image
You can re-enforce your brand message
We are visual creatures and first impressions are formed within seconds. Quality images position you as professional and credible. Poor quality images make you look amateur.
Where to find good images
The best content is your own. It's worth investing in photo-shoots featuring you, your team , or relevant imagery of your industry.
If that's not possible, or you've exhausted all of your own images, then a quality photo site is the next best thing. Unsplash, Pexels, Flickr.com are all great sources.
How to format images for content use
First, make sure they are named appropriately. Please do not upload images to your website named JPEG.27846.
Search engines (i.e. Google) can't see what an image is, only the text applied to each image. This is why for Search Engine Optimisation (SEO) you must name each image with a relevant title, using one of your keywords if possible.
Secondly, make sure they are the correct size so they don't slow down website loading times, or look weird on mobile.
Finally, place the image in a strategic place, either on your website or in your blogs. Use images to break up content....
....(see what I did there?!)
Images within content
Images can strengthen the tone of content, and bring it to life.
// You can contact me anytime to discuss how I can help you create content that works