5 Reasons Blogging Should Be Part of Your Content Strategy

Blogging isn’t just about filling space on your website. Done well, it’s one of the most powerful tools you can use to attract attention, build trust, and grow your business.

By publishing regular, high-quality blogs, you showcase your expertise, boost visibility online, and give your audience a reason to keep coming back. In today’s digital-first world, blogging is not optional - it’s essential.

The Big 5 Benefits of Blogging

1. Drive more website traffic

Every blog you publish is another opportunity for people to find your site. Fresh, useful content draws in new visitors who may go on to explore your services or products.

2. Boost your SEO

Search engines love active websites. Regular blogs packed with relevant keywords improve your ranking and help you get found by the right people - at the right time.

3. Build authority & trust

Blogs let you share insights, tips, and advice that position you as a credible expert. When people see your knowledge in action, they’re far more likely to trust you with their business.

4. Generate leads

With the right call-to-action, blogs don’t just inform - they convert. Whether it’s signing up for your mailing list, downloading a resource, or booking a call, blogs guide readers toward working with you.

5. Create long-lasting value

Unlike a fleeting social post, blogs can keep working for you months (or even years) after they’re published. Evergreen content continues to attract traffic, build credibility, and bring in leads over time.

There are a few other great benefits, however, these 5 reasons alone should get you going!

But how should you write your blogs? Is there a tried and tested format?

Great questions! I am glad you asked!

How to Write a Blog That Works (for Readers and SEO)

Writing a blog isn’t just about putting words online -  the format matters. A well-structured blog keeps readers engaged and helps you rank better on Google. Here’s a tried-and-true formula:

1. Headline that helps

Make it clear, catchy, and keyword-friendly so readers (and Google) know what to expect.

2. Strong visual

Use a high-quality, relevant image and add keyword-rich alt text to boost SEO.

3. Hook them early

Start with an intro that shows the value of your blog and weave in your main keyword within the first 100 characters.

4. Easy-to-read body

Write first, edit later. Use short sentences, subheadings, bullet points, and plain language. Keep it scannable.

5. Wrap with purpose

Finish with a quick summary and a clear call-to-action — whether that’s subscribing, booking, or contacting you.

How to Get Started

• Be realistic about how often you can blog - whether writing yourself or outsourcing.

• Always include a clear call-to-action.

• Focus on solving your audience’s problems and answering their top questions.

👉 Ready to make blogging work for your business? Let’s chat about creating content that drives traffic, builds trust, and brings you leads.

📧 rachel@sbcreations.com.au💼